Mumbai: Lux Cozi has won the legal battle against Amul Macho regarding its latest advertisement starring actor Varun Dhawan. In a significant ruling, the Advertising Standards...
Mumbai: Amul Macho turned gender stereotypes on its head way back in 2007 when the brand launched the daring “Yeh Toh Bada Toing Hai” TVC for Amul...
Mumbai: In what can be termed as a ‘battle of the boxers’, men’s innerwear brand Amul Macho has alleged that another Indian brand of men’s innerwear,...
MUMBAI: Innerwear is no longer a product of necessity but even a lifestyle marker. While the industry only has five major players – Lux, Amul, VIP,...
MUMBAI: The advertising industry was at the receiving end at the International Advertising Association’s (IAA’s) Olive Crown Awards – Asia’s only awards for green initiatives in...