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MUMBAI: ‘Alpha Features’, the latest ad revenue generation strategy announced by the Alpha Group of channels plans to do away with the myth that TV advertising...
NEW DELHI: With a view to consolidate its market share in rural India, and provide family entertainment to TV households, Zee Turner, the distribution arm of...
Ratings don‘t answer all issues facing planners and broadcasters alike, qualitative data is what is needed.Psychographics are becoming more important than ever before and insights into...
Subhash Chandra’s Zee Network’s plans to launch a separate encrypted beam for markets in the Middle East, Pakistan, Bangladesh and Nepal under the Zee International banner...
It’s been a year and ten months since the Viacom-owned kid’s channel Nickelodeon entered Indian air space but it might as not have come at all...
