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MUMBAI: Viacom18’s digital video-on-demand streaming service VOOT is celebrating its third anniversary with 100+ billion minutes of watch time. With a commitment to offer quality and...
MUMBAI: When digital platforms emerged, long-form content got a boost. But given today’s limited attention span of people, short form content is also in vogue. Spotting...
NEW DELHI: The over-the-top (OTT) medium is here to stay and cannot be put down, but the television medium will continue to survive in the face...
MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in...
MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer...
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