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Campaign targets core 25–55 audience with data-driven media planning
MUMBAI: Ajay Mehta has called time on his decade-long stint at WPP Media, marking the end of a defining run that saw him shape the network’s...
MUMBAI: Who said the sky’s the limit? WPP Media has gone above and beyond, quite literally, with a category-busting cinema ceiling activation to launch Indriya’s new...
MUMBAI: Rural India, it seems, is having a bit of a digital dance while keeping a tight grip on its wallet. GroupM and Kantar’s Rural Barometer...
Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the fifth edition of the Rural Barometer report. This...
