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Mumbai: Polycab, a cables and wires company, has launched their first television campaign with the promise of ‘Safe raho. Save karo’. With this campaign, the company...
MUMBAI: For Priti Nair and Naggesh Pannaswami, it wasn‘t the best of times to start their entrepreneurial journey. The Indian economic growth story was getting stained...
Mumbai: Marico‘s Set Wet has launched a new advertising campaign created by Taproot India. Taking a ‘slice of life‘ from the young consumers, the new ‘Envy‘...
MUMBAI: Taproot India has appointed Pallavi Chakravarti to the post of associate creative director. This is the first senior hiring in the creative department since Taproot...
MUMBAI: Taproot is launching a new division, Taproot India Plus (TRIP). TRIP, headed by Purushottam Joshi, will handle creative execution and services, specialising in non –...
