KOLKATA: Behemoths like Hindustan Unilever, Godrej, Procter & Gamble, and others of their ilk, may be lording it over product categories nationally, but in regional markets,...
Mumbai: Ad agency Chimp&z Inc celebrated the LGBTQIA+ members of the advertising community by bringing them together for its digital Pride parade, #PrideOfAdvertising, all through the...
Mumbai: There is little doubt about television as a far-reaching instrument of viewership connecting masses pan India. It remains the medium of choice to build reach...
New Delhi: Zupee has announced Gaurav Mehta as the company’s new chief marketing officer. He was previously associated with GirnarSoft – the name behind the automotive...
KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers...