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MUMBAI: Advertising spending across television, newspapers, radio, outdoor, Internet and cinema see an increase in the beginning of 2012 compared to last year, according to Nielsen’s...
MUMBAI: The looming slowdown in the Indian advertising industry will badly hit the outdoor medium, according to media agencies who are revising their forecasts for this...
MUMBAI: Marico has upped its advertising and promotional spends by a mammoth 76.52 per cent for the three-month period ended 31 March 2012, reinforcing its focus...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tactics. “Advertising effectiveness is no more...
