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NEW DELHI: Global advertising expenditure will grow by 3.9 per cent in 2013, reaching $518 billion by the end of the year. ZenithOptimedia has said this...
MUMBAI: Advertising is a form of communication for marketing. In today‘s date without using a digital platform nobody can think of promoting their product. Facebook has...
MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
MUMBAI: Folks in advertising, there’s reason to cheer. The Indian advertising market is going to grow at a healthy 7.8 per cent in 2012-2013, outpacing its...
MUMBAI: Neo Sports Broadcast has appointed Sudip Roy as senior VP advertising revenue. He has over 16 years of broadcast ad revenue experience. He replaces Raju...
