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It’s a rare and beautiful thing these days, the truth. We’re living in a world where echo chambers and ‘what we want to believe’ determines our...
MUMBAI: No movie today is played in the cinema without some ads being slotted before it starts and in the interval. This means more brands get...
MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign – ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its...
BENGALURU: On 9 November 2016, a day after Prime Minister Narendra Modi announced demonetisation, the share of news television viewership shot up to 21 percent as...
MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride...
