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NEW DELHI: More than ninety per cent of the advertisers comply with the orders of the Advertising Standards Council of India (ASCI). Information and broadcasting ministry...
NEW DELHI: The Telecom Regulatory Authority of India (Trai) Wednesday issued the format in which broadcasters will have to provide information about ad duration on a...
NEW DELHI: Even as it has sought clarity from the Information and Broadcasting Ministry on its powers in acting against violators, the Telecom Regulatory Authority of...
Testimonials by celebrities “are below average in their ability to change brand preference. Viewers guess the celebrity has been bought, and they are right…. Viewers have...
MUMBAI: The government has cleared the decks for the return tomorrow of Sony’s action channel AXN, which had been banned on 17 January charged with showing...
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