MUMBAI: Marketers are forever in search of new engaging ways to connect with consumers, but consumers, at the end of the day, are people. In India,...
MUMBAI: In a new move to make TV commercials more interesting, two big advertisers, Subway Restaurants and Yahoo, are introducing ads in the US in which...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: Coca-Cola India has launched a promotional campaign for its ‘Sunfill Home Maker’ offer . The offer which is open for over a two-month period across...