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PARIS: It is not just broadcasters and content distributors that are looking to take advantage of MIPCOM. The event which claims to be the worlds largest...
NEW YORK: In the US, four major ad agencies and at least one automaker are exploring the possibilities of addressable advertising. They have been mandated by...
They are the make-or-break people- those who play an important role in ensuring that new channels (news or others) survive the test of time. The indiantelevision.com...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
NEW DELHI: Prasar Bharati has decided against having another consultant on board for sprucing up Doordarshan’s image and brand positioning. Instead, pubcaster DD will invite bids...
