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‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: The two Bs that created the maximum buzz at the Indian box office this year were Bajrangi Bhaijaan and Baahubali – The Beginning. While the former starring Salman Khan did...
MUMBAI: Even as Star Gold emerged as the number one channel in Hindi movie genre with the premiere of Salman Khan’s Bajrangi Bhaijaan, the movie has popped...
NEW DELHI: Holding them guilty of anti-competitive practices, the Competition Commission of India (CCI) has imposed a fine of Rs 20.24 lakh on three organisations of...
MUMBAI: Big ticket world television premieres have been seen as viewership boosters for most of the broadcasters. Remember the world television premiere of Shah Rukh Khan...
