Event Coverage
TV industry paces up, to grow at 16% CAGR
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MUMBAI: India‘s television industry is on the fast growth track again, after slowing down in 2009. The segment has seen a 15.56 per cent rise to Rs 297 billion in 2010, accounting for 45.5 per cent of the overall media and entertainment pie, with strong growth engines from DTH and cable digitisation to guide its pace in the future.
The sector is poised for a 16 per cent CAGR through 2015 to touch Rs 630 billion, according to a Ficci-KPMG forecast.
India is the world’s third largest TV market with almost 138 million TV households, next to China and USA. Cable and Satellite (C&S) penetration has reached close to 80 per cent, fuelled by rapid growth in the DTH sector. New technologies like High Definition (HD), STBs (Set Top Boxes) with inbuilt recorders and delivery platforms like mobiles are rapidly evolving, creating further opportunities for innovation and growth.
Led by FMCG, auto and services, ad sales grew 17 per cent in 2010. Traditional spenders like banking and finance are still among the top ad categories for television, according to the report.
The top 10 categories accounted for 60 per cent of TV ad spend in 2010. 42 per cent of the television industry’s volume share came from FMCG. Ad volumes increased by 24 per cent last year but rates remained flat or fell.
Interestingly, 80 per cent of a channel‘s revenue came from advertising apart from Zee. Ad inventory went up with new channels being launched and increase in the ads per hour. The industry was boosted by product launches and brand extensions, which had been delayed in 2009.
Certain sectors like real estate which were slow in 2009 bounced back in 2010. Advertising by the entertainment sector like films and TV channels also returned into the scene. Travel and tourism has a 10 per cent share and is second to FMCG in terms of TV spends. A new category opened in the handset business.
What also helped was the fact that categories like auto and consumer durables advertised across the year and not just during the festive season.
The share of broadcasters in the subscription pie is expected to touch 30 per cent in 2015, up from 21 per cent in 2010, improving with addressability. For top line broadcasters, the share in subscription revenue is expected to increase from 28 to 36 per cent in 2015.
The Indian television industry added 100 million viewers in 2010 to reach 600 million viewers. The number of channels reached 550 up from 460 in 2009. The numbers of players is growing in the English entertainment space. Over 250 channels are awaiting approval for launch
In terms of genres, cricket commands 80 per cent of ad revenue in sports. For 2011, sports will have a 10-15 per cent share of the total television ad revenue. Hindi GECs will remain the main revenue source for broadcasters due to the reach. Consolidation is expected here as it is investment heavy.
Event Coverage
Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026
MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.
Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.
A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.
Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.
Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”
“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.
The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.
Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.
