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Multiplexes: the ‘multi-revenue’ debate rages

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MUMBAI: The celebrated terminology ‘multi revenue generator‘ synergises with the new phase of film exhibition that is the multiplex era as well. Volumes have been written about the shift from single screen to multiplexes.


However, the new side of this subject is the umpteen number of avenues through which money is flowing in and “Multiplexes: Multi revenue streams” was another heated discussion on the last day of Ficci Frames 08‘.




Dimple Cine Advertising MD Kamal Karamchandani, Pyramid Saimira MD P.S Saminathan, Inox Leisure Ltd COO Alok Tandon, Chivach Media CEO Soumo Ganguly and Fun Multiplex CEO Ajay Mehra engaged in an series of topics related to multiplexes.


True to the session‘s topic, multiplexes have really proved to be a medium for innumerable advertising and promotional opportunities.


The audience doesn‘t step in alone to enjoy the film but also varied other things available at the multiplex.




Karamchandani points out the different promotional strategies one enjoys at the theatre. Starting from kiosks, stickers behind seats, film and other standees, product displays to leaflet distribution, he believes all this really works for a multiplex.


An interesting example of Reliance Energy came up in the discussion.


While screening a film, the theatre witnessed a blackout for a few minutes and then the screen showed up ‘Reliance Energy.‘ This, Karamchandani felt, was a great promotional activity.


Multiplexes are now smartly using the spaces for off-screen advertising as well.


They stress on the fact that these spaces are priced exorbitantly and should be used to their fullest.


However, Saminathan emphasises on the importance of differentiation in content which is literally missing.




He believes it is more of time differentiation than content, and adds, “There has to be non transparency of funds and taxes.” He also says that it is difficult to judge what works for which theatre.


“A theatre which has poor infrastructure may generate more revenues than the one which is a high quality one,” he states.



“Where do small films go?” was the question thrown by Ganguly.


Recently, he said, 28 out of 30 shows in a multiplex were showing Jodha Akbhar.


In the same breath he says that multiplex is certainly a boon as well, as it would have been extremely difficult to compete with mammoths like Om Shanti Om and Jodha Akbar, if one had to survive on small screens.

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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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