Music and Youth
Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert
MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a viewership of over 20 million on Zoom TV and Facebook Live, featuring a diverse range of artists and genres sharing riveting performances.
#WeekendLive started as a collaborative effort between Oaksmith Gold Glasses by Beam Suntory and a music channel Zoom TV to bring joy and entertainment to music lovers within the safety of their homes. The format of these #StayHome concerts consists of leading artists performing from their homes with a livestream across Facebook for viewers to enjoy.
Beam Suntory India marketing head Rishi Walli says, “#WeekendLive is an initiative that we started during the lockdown period to provide an opportunity for live artists to perform virtually, as well as providing much-needed weekend entertainment for everyone staying at home.”
It is indeed a difficult time for all of us but our aim is to add in some comfort and provide a familiar experience every Sunday to all music lovers through a diverse set of talented artists performing live from their homes. We are extremely elated that the platform is getting such a warm response and the viewership is increasing tremendously week on week,” says Walli.
The pioneering platform has witnessed performances from artists across various music genres, ranging from pop-rock and indie blue to Sufi and Rajasthan folk. Artists such as Indian Ocean, Kutle Khan, Jasleen Aulakh, FaridKot, Deveshi Sahgal, Parikrama, Dhruv Sangari, Shruv Vishvanath and Vasu Dixit from Swarathma have already been a part of #WeekendLive concerts and the coming week will see a performance from Kamakshi Khanna.
Indie rock band FaridKot says, “The band is delighted to have been a part of the #WeekendLive journey. Thanks to this unique platform that brings music lovers together, we were able to connect with our fans even while live performances seem a distant possibility.”
Singer-songwriter Jasleen Aulakh says, “I would like to thank #WeekendLive for having given me this opportunity. Performing for an altogether new but extremely responsive audience was a truly invigorating experience. Unprecedented times call for unprecedented measures and this web concert from the comfort of my own home was something new for me but very enjoyable indeed.”
Delhi based Frog Ideas is the digital agency that designed the campaign look. FrogIdeas founder and CEO Jatin Modi says, "It's important for a consumer brand to keep their fans engaged. Our aim was to collaborate with Oaksmith to produce premium, lifestyle content that broke away from virtue signalling. The idea was an industry first, giving audiences access to world-class performances and artists, combining that with the social distancing message. The result was the development of a richer social engagement format #WeekendLive.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
