Music and Youth
Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert
MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a viewership of over 20 million on Zoom TV and Facebook Live, featuring a diverse range of artists and genres sharing riveting performances.
#WeekendLive started as a collaborative effort between Oaksmith Gold Glasses by Beam Suntory and a music channel Zoom TV to bring joy and entertainment to music lovers within the safety of their homes. The format of these #StayHome concerts consists of leading artists performing from their homes with a livestream across Facebook for viewers to enjoy.
Beam Suntory India marketing head Rishi Walli says, “#WeekendLive is an initiative that we started during the lockdown period to provide an opportunity for live artists to perform virtually, as well as providing much-needed weekend entertainment for everyone staying at home.”
It is indeed a difficult time for all of us but our aim is to add in some comfort and provide a familiar experience every Sunday to all music lovers through a diverse set of talented artists performing live from their homes. We are extremely elated that the platform is getting such a warm response and the viewership is increasing tremendously week on week,” says Walli.
The pioneering platform has witnessed performances from artists across various music genres, ranging from pop-rock and indie blue to Sufi and Rajasthan folk. Artists such as Indian Ocean, Kutle Khan, Jasleen Aulakh, FaridKot, Deveshi Sahgal, Parikrama, Dhruv Sangari, Shruv Vishvanath and Vasu Dixit from Swarathma have already been a part of #WeekendLive concerts and the coming week will see a performance from Kamakshi Khanna.
Indie rock band FaridKot says, “The band is delighted to have been a part of the #WeekendLive journey. Thanks to this unique platform that brings music lovers together, we were able to connect with our fans even while live performances seem a distant possibility.”
Singer-songwriter Jasleen Aulakh says, “I would like to thank #WeekendLive for having given me this opportunity. Performing for an altogether new but extremely responsive audience was a truly invigorating experience. Unprecedented times call for unprecedented measures and this web concert from the comfort of my own home was something new for me but very enjoyable indeed.”
Delhi based Frog Ideas is the digital agency that designed the campaign look. FrogIdeas founder and CEO Jatin Modi says, "It's important for a consumer brand to keep their fans engaged. Our aim was to collaborate with Oaksmith to produce premium, lifestyle content that broke away from virtue signalling. The idea was an industry first, giving audiences access to world-class performances and artists, combining that with the social distancing message. The result was the development of a richer social engagement format #WeekendLive.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
