Music and Youth
Zoom surges ahead of the competition
MUMBAI: Zoom, India’s premier glamour and entertainment news channel from the BCCL stable, has overtaken the competition across 6 Metros among C&S AB 15-44 Yrs audience, and broken into the top 10 viewed channels in the 2nd week of January 2007 as per TAM media research.
Zoom started the year on a high note with an increase of 63% GRP’s in the 6 metros over the last quarter of 2006. In the Hindi speaking markets (HSM), it has shown a notable increase of 32%. The growth of over 55% among C&S Males SEC AB 25+ (purchase decision makers), is a significant development, which makes it a serious contender across many media plans.
The growth can be attributed to the improvement in the channel’s placement, across distribution networks nationally supported by intensive marketing efforts and improved content.
The channel’s move towards the entertainment news format and decidedly Bollywood slant has made it appealing to more and more people. The recently launched movie slot in the evening is garnering better prime time ratings for the channel.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
