Music and Youth
Zoom surges ahead of the competition
MUMBAI: Zoom, India’s premier glamour and entertainment news channel from the BCCL stable, has overtaken the competition across 6 Metros among C&S AB 15-44 Yrs audience, and broken into the top 10 viewed channels in the 2nd week of January 2007 as per TAM media research.
Zoom started the year on a high note with an increase of 63% GRP’s in the 6 metros over the last quarter of 2006. In the Hindi speaking markets (HSM), it has shown a notable increase of 32%. The growth of over 55% among C&S Males SEC AB 25+ (purchase decision makers), is a significant development, which makes it a serious contender across many media plans.
The growth can be attributed to the improvement in the channel’s placement, across distribution networks nationally supported by intensive marketing efforts and improved content.
The channel’s move towards the entertainment news format and decidedly Bollywood slant has made it appealing to more and more people. The recently launched movie slot in the evening is garnering better prime time ratings for the channel.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
