GECs
Zindagi launches three new shows this November
Mumbai : India’s first premium Hindi entertainment channel, Zindagi has garnered a huge fan following since the time of its launch. The freshness of the content and the unique format of showcasing finite series have been well received amongst Indian viewers. This November, Zindagi is all set to bring to its viewers three new shows from across the border. The viewers are in for a real treat with famous Pakistani shows like Mastana Mahi, Badi Aapaand Aina Dulhan Ka, featuring the who’s who of the Pakistani entertainment industry.
Mastana Mahi, slated to air on November 6at 10:15 PMon Zindagi, is a gripping story of a care-free guy who has found his life partner but is caught in the myriad seas of politics as he hails from a political family. The show will feature some of the big names from the Pakistani drama industry, namely, Fahad Mustafa, Mehreen Raheel and Sajal Ali. Fahad Mustafa plays the role of Adil in Mastana Mahi whose character grows from a fun loving carefree boy to an understanding husband, a responsible politician, and a man who can take on family responsibilities and shoulder the political legacy left behind by his father.Sajal Ali, previously seen in blockbuster telefilm Behadd on Zindagi, plays the role of Suhai who marries Adil at the age of 10. Suhai gradually develops an understanding and forgiving nature towards all the negatives surrounding her. Mehreen Raheel’s character as Aaleen evolves from a confused girl to an understanding wife after her wedding to an already married Adil.
Scheduled to premiere on November 7 at 08:55 PM, Badi Aapa is the story of a woman named Zubaida who possesses a rigid and dictatorial nature towards her family. The show is a narrative which showcases Badi Aapa’s perspective and also the perspective of people around her affected by her decisions. Pakistani actor, producer, director and presenter – Savera Nadeem will be seen essaying the role of Badi Aapa. Savera potrays the title role who isa tough person from outside, but she actually is very loving and caring from within. People fear Badi Aapaas she commands respect from others because she thinks she has earned this through sheer hard work and concern for others. Seen in the role of Badi Aapa’s husband – Farman is Noman Ijaz. Farman loves and cares for Badi Aapa a lot but doesn’t get love in return from her.
Another hit Pakistani show Aina Dulhan Kathat will premiere on Zindagi on November 10 at 08:00 PM, is about the consequences of expectations and social pressures exceeding the virtue of institution of marriage. The story of two granddaughters, Aina Dulhan Ka explores the importance of money in life on one side and sensibility and prudence on the other. The show has a stunning starcast comprising of Aamina Sheikh, Mehwish Hayat and Ahsan Khan (previously seen in Mere Qatil Mere Dildaar) and Mikaal Zulfiqar (previously seen in Dhoop Chhaon). Aamina Sheikhwill be seen playing the role of Aayeza who is very materialistic and self-centered. She is someone who believes that love and respect can be earned by flaunting ones riches. Mehwish Hayat will be seen as Aayema, who is a smart, mature and well-read girl. Having grown up in a poor family, Aayeza understands the value of money and relationships in her life.
Zindagi continues to present to its viewers beautiful stories from across the border, where emotions find a way to bind hearts of people belonging to varied cultures.
Tune in to Zindagi to watch Mastana Mahi starting November 6 at 10:15 PM, Badi Aapastarting November 7 at 8:55 PM andAina Dulhan Kastarting November 10 at 8:00 PMevery Monday to Saturday!
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
