GECs
Zindagi handpicks stories from across the world
MUMBAI: Zindagi launched with a promise of bringing the best stories from across the world to Indian television screens. This summer, fulfilling its brand promise of Bemisaal Kahaniyaan, the channel has launched stories that will charm our viewers with their realistic appeal, superlative character portrayals, captivating performances and their ability to satiate the sensibilities of the modern viewer. These dramas have struck an emotional chord with the audience and has provided its viewers with glimpses into the lives of people from across the world. Zindagi has brought an all new line-up of good storytelling from India, Pakistan and Turkey. These masterpieces are a testament of Zindagi’s commitment to bring viewers good storytelling from across the world.
Commenting on the new slate of shows, Zee Entertainment Enterprises Ltd (ZEEL) chief business officer Sunil Buch said, “At Zindagi, it has always been our endeavour to showcase unique and compelling content. We have evolved our proposition to Bemisaal Kahaniyaan with a view to bring unparalleled world-class content to its viewers in India. Showcasing stories that had universal themes is now taken ahead with some noteworthy shows that are a reflection of the channel’s brand promise. The overwhelming response from our viewers since our launch encourages us to stay ahead and continue to strive for excellence.”
From Pakistan, covering a myriad of varying emotions; this month, Zindagi presents some beautifully penned dramas. Malika- e- Aliyathat premiered on 11th May at 9.40 PM, is a family thriller written by Nadia Akhtar and is the story about making one’s dreams come true. From veteran author, Umera Ahmad, comes the tragic romantic drama that airs at 8 PM, Mohabbat Subha Ka Sitara Hai. It is a modern day Cinderella story. Premiering on 23rd May at 8.50 PM is Ishqaway, a twisted tale of love, friends, envy and family pressure.
From India, Zindagi will present three popular stories with a timeless appeal that premiere on 23rd. May. Kick-starting at 6.30 PM, the channel will present Antara, a heart-warming story of an autistic child. Airing at 7.00 PM is Babul ki Duaien, a show that explores a father’s anxiety and emotions on getting his daughters married and celebrates the beauty of a tender bond between a father and his daughters. Also premiering at 7.30 PM is Vrindavan Ki Radhika, the timeless love saga of soulmates Radhika and Dev. After the resounding success of the Turkish drama Feriha and on popular demand, the show is airing at an all new time-band of 5.30 PM from 12th May.
Keep watching the line-up of Bemisaal Kahaniyaan that will surely keep audiences on the edge of their seats with its twists and turns and nail-biting performances by charismatic actors as Zindagi delights it’s viewers with good storytelling from across the world!
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
