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ZEEL appoints Pradeep Hejmadi as Business Head of Zee TV
MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Pradeep Hejmadi as business head – Zee TV. Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga, chief content and creative officer (CCCO), Zee Entertainment Enterprises.
Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises said, “We would like to welcome Pradeep into the ZEE family. With multi-dimensional understanding of the Indian media industry, he has spear-headed and successfully launched, innovative and first-in-class profit-bearing initiatives in the Indian media marketplace. We are confident that his industry knowledge and consumer insight will be invaluable in driving Zee TV’s further growth and innovation.”
Bharat Ranga, chief content and creative officer (CCCO), Zee Entertainment Enterprises Limited said, “Pradeep brings with him an immense experience that will help us drive our Vision 2020 goals. We welcome him on-board and we are confident that his presence will add value to the channel and the organisation.”
Pradeep Hejmadi commented on his joining, saying, “ZEE’s flagship channel Zee TV has a rich and successful history behind it and I am looking forward to being a part of its future. With the incredible talent, original content and dynamic team that the channel has at hand, I am sure that we will be able to break new barriers and conquer even greater heights.”
Pradeep has over 18 years of experience in the Indian media industry spanning Media Sales, Media Planning and Buying, Consumer Research, Business Planning and Product Development. Prior to joining ZEE, he was the Senior Vice President – Strategy Group & Marketing at TAM Media Research Pvt. Ltd. where he was responsible for anticipating needs and focusing resources towards ensuring TAM that builds on its Intellectual Properties and drives the value upwards for consumer insights data and services. He pioneered the Radio Audience Measurement (RAM) Service in India and launched a Sports Sponsorship Evaluation & Consulting division – TAM Sports, thus consistently delivering revenue growth year-on-year, through development and delivery of new and innovative products/services.
He formerly served as director – business and operations, Nickelodeon India at MTV Networks India and as director – research at Turner International India. He was also associated with organisations such as Discovery Communications India, J. Walter Thompson and The Times Of India. Pradeep is a Science Graduate from Mumbai University and is extremely passionate about playing Badminton and running marathons.
Pradeep Hejmadi’s appointment is with effect from 1 July, 2014.
People
BBC appoints Matt Brittin as 18th Director-General
Former Google EMEA president to lead broadcaster from May amid global change
LONDON: The BBC has named Matt Brittin as its 18th Director-General, placing a seasoned technology and media leader at the helm of one of the world’s most influential public broadcasters. He will formally assume the role on 18 May.
Brittin steps into the position after a brief “gap year”, as he described it, returning to the spotlight with a job that, in his own words, was “probably not one either you or I were expecting”. The appointment signals a strategic tilt towards digital expertise at a time when traditional broadcasting continues to evolve at pace.
The new Director-General brings more than 18 years of experience from Google, where he held several senior roles, including President for Europe, the Middle East and Africa. During his tenure, he played a central role in expanding the company’s footprint across Europe and shaping its regional strategy.
More recently, Brittin served as Senior Independent Director at The Guardian, adding boardroom insight from one of Britain’s leading news organisations. His career also spans roles at McKinsey, Trinity Mirror and Sainsbury’s, giving him a broad perspective across media, retail and strategy.
The Director-General position carries dual responsibility as chief executive officer and editor-in-chief, overseeing the BBC’s creative, editorial and operational direction both in the UK and globally. It is a role that demands not just leadership, but a steady editorial compass in an increasingly complex media landscape.
“Now, more than ever, we need a thriving BBC that works for everyone in a complex, uncertain and fast changing world,” Brittin said. He added that the broadcaster remains “an extraordinary, uniquely British asset” with a legacy of innovation in storytelling and technology.
His appointment comes at a moment when public service broadcasters are under pressure to balance tradition with transformation, navigating shifting audience habits, digital disruption and funding debates. Brittin’s blend of Silicon Valley scale and British media sensibility may prove timely.
With “big challenges and big opportunities” ahead, Brittin appears ready to get started. The real test begins in May, when he moves from anticipation to action at Broadcasting House.
