Movie Channels
Zee Studio presents ‘The Terrific Weekend’
MUMBAI: Mr. Hero is about to set himself on fire, hop from car to car, jump off a bridge and save the world; all in 5 minutes. But, please don’t try this at home!
Zee Studio brings you ‘The Terrific Weekend’- the most diverse line up of action-packed, horror and extremely entertaining movies that will keep you gripped throughout.
Zee Studio’s newest innovative programming property- ‘The Terrific Weekend’ will comprise double premieres on one weekend every month. The exclusive mix of movies airing on Zee Studio for the first time on Indian television will leave you at the edge of your seat.
Starting with The Lost Bladesman and Police Badge on 27 and 28 June, 2015 at 9pm, ‘The Terrific Weekend’ will return every month with a pair of most engaging- never-seen-before- movies to be enjoyed at home.
With action that is too dangerous to try at home, horrors that you should stay away from and entertainment that will leave you gasping for more.
Zee Studio’s communication plan will be maneuvered towards engaging the young restless target audience via trade & consumer communications through digital /social platforms, outdoor campaign, radio and print ads.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
