English Entertainment
Zee Studio premiere of Indiana Jones franchise on 23 July
MUMBAI: It’s time to trigger your adventure appetite as your favourite channel Zee Studio presents the Most Iconic Adventure franchise of all time ‘Indiana Jones’. Featuring the legendary triumvirate of Steven Spielberg, Harrison Ford and George Lucas, Zee Studio will present ‘Indy Trails’ showcasing three movies,’ Raiders of the Lost Ark’, ‘Indiana Jones and the Last Crusade,’ Kingdom of the crystal skull’ back to back on 23rd July, 6:30 PM onwards.
In the South American wilds, Indiana Jones begins his search for the Golden Statue. It leads him to a sacred artifact called The Ark of the Covenant, which holds the key to humanly existence. But before he could start, Indiana is caught in a deadly trap. Watch ‘Raiders of the lost Ark’ at 6:30 PM to know about his intriguing escapade.
Next comes ‘Indiana Jones and Last Crusader’ at 9 PM. Upon the sudden disappearance of Dr. Henry Jones, young Indiana takes on his father’s unfinished task. With a diary of clues and a nameless map, he begins his hunt for the Holy Grail against the might of the Nazis.
Finally follows the last installment at 11:40 PM– ‘Indiana Jones and The Kingdom of The Crystal Skull’. Here Indy comes back to reveal the secrets of the mysterious Crystall Skull. If he delivers the skull to its rightful place, all will be well but on his way Indiana has to fight Irina Spalko, the leader of the Soviets.
To connect to the younger audience, Zee Studio undertook an innovative promotional strategy and composed a rap song for the premiere. Laden with peppy lyrics and catchy tunes, the song aptly fits in the theme of Indiana Jones and is a perfect ode to the iconic on-screen character – https://www.youtube.com/watch?v=l_h7ckMOfVI.
The channel also initiated an intensive digital campaign across mediums to grab eyeballs. Indiana Jones fans are in for a treat as Zee Studio has created an Indiana Jones game on Facebook along with special filters that lets you customize your pictures. That’s not all, they have developed an interesting treasure hunt on Instagram and cryptic clue based games on Twitter. In their effort to garner more viewership from the Southern markets, the channel also created anIndiana Jones POV video in collaboration with The Rascalas, a popular digital influencers’ group.
If action complements your life, if grit drives your passion and if adventure makes you go crazy, Zee Studio is the place to be this July. Indulge in the most thrilling binge of the month and revive the best moments from the renowned franchise with “Indy trails” on 23rd July, 6:30 PM onwards.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
