News Broadcasting
Zee Media Campaign ‘My Earth My Duty’ created World Record
MUMBAI: Zee Media Corporation Limited (ZMCL) has been going forward with 5th edition of its Campaign MEMD and the campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.
Concerned with global warming, climate change and also to abolish the effect of environmental hazards that nature is facing due to degradation, the paramilitary Border Security Force (BSF) associated with Zee Media ‘My Earth My Duty’ Campaign. BSF, besides providing security along the border areas of the country has taken a special initiative to safeguard the environment as well.
Zee Media ‘My Earth My Duty’ Campaign in association with BSF, today created history by planting more than 2.0 lakhs saplings in 30 minutes. The plantation was done across the centers of BSF. The massive drive started today at 10.00 AM and were over till at 10.30 AM.
Talking on the expectation from the campaign this year, Rohit Kumar, Vice President, Marketing, ZMCL said, “Zee Media as a responsible Media House has been continuing with ‘My Earth My Duty’ from last five year with an aim to sensitize and encourage people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. I am happy that MEMD has surpassed all barriers by completing a mammoth exercise of planting more than 2.0 lakhs saplings within 30 minutes thus creating a ‘World Record’.
While addressing eminent personalities present during the plantation campaign, DG, BSF Sh. D.K Pathak said, “We are proud to partner with ZMCL and wish them best luck for this great initiative. Environment does play a pivotal role in our lives and we must take adequate step to preserve it. BSF is committed to safeguard environment along with country’s border.”
Speaking on this occasion, Vijaya Ghose, Editor, Limca Book of Records said, “Zee Media Corporation Limited has entered into the Lima Book of Records twice. They have created history by planting more than 2.0 lakhs saplings within 30 minutes with Border Security Force (BSF). We support this initiative of India’s largest news network and wants support from across genre. We also believe that more corporate should come forward to take this noble cause to safeguard environment.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
