Movie Channels
Zee Classic wins Gold at PromaxBDA India
MUMBAI: Zee Classic, which endeavours to revive nostalgia with its core brand proposition of ‘Woh Zamaana Kare Deewana’, won the Gold Award at Promax in the category of Best Out-Of-House Station Image Campaign. The campaign was about repositioning the channel’s brand promise –‘Woh Zamaana Kare Deewana’ – through an innovatively made corporate film.
Zee Classic, with its unique positioning has always intended to bring home the timeless magic of classic Hindi cinema. This win comes in the wake of an innovative and intriguing brand film that was created by the channel to re-position itself amongst its target audience. The brand film highlights the indelible impact that classic movies have on people. Amidst the strenuous monotony of a busy life, these films have made a mark due to their ability to leave viewers with a smile on their faces. The brand film aimed at creating a connect between audiences and the golden years of Hindi cinema, a philosophy that the channel strongly embodies in all its offerings.
PromaxBDA Awards stand for marketing excellence in the media marketing space and are regarded as the most prestigious awards for creative endeavour in this field.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
