Movie Channels
Zee Classic presents Rajendra Kumar hit films in a fest titled ‘Jubilee Kumar Festival’
MUMBAI: Through its 100 glorious years of existence, Hindi cinema has steadily built a fabulous guild of talented actors. From the talkies era to masala potboilers to current day art films, the Indian movie industry has grown and audiences have many memorable performances to cherish for life. Through its dedicated film festivals, Zee Classic is set to keep the best of such performances from the Golden era alive for current day movie-goers and will present a festival of the superstar – Rajendra Kumar. Starting April 19 to May 31, 2014, the ‘Jubilee Kumar’ Festival will see some of the most acclaimed and evergreen movies of Rajendra Kumar every Saturday at 8:00pm.
The festival kicks off with a romantic drama ‘Gaon Humara Sheher Tumhara’ on Saturday, April 19. The month long festival will see a mix of romantic and thriller movies like Arzoo for which he won the Filmfare Best Actor Award, Sangam where he bagged the Best Supporting Actor award, followed by Geet, Do Jasoos and Ganwaar. Geet received global acclamation as it became one of the longest running film in Sri Lanka and created history in the country for being the only language film running for over a year.
Commenting on the new festival, Ruchir Tiwari, Deputy Vice President -Head of Programming – Hindi Movie Channels said, “As a channel that aims to recreate Hindi cinema’s golden age for today’s viewers, Zee Classic is happy to showcase ‘Jubilee Kumar’ – a month long festival to celebrate and pay tribute to the inspirational actor – Rajendra Kumar. He is an actor who carved a niche in the film industry and played varied and challenging memorable roles. With many more festivals lined up to give viewers the ultimate cinema experience at home, Zee Classic will continue to enthrall movie lovers with its latest tribute to Rajendra Kumar. ”
Go back in time to the era of the Jubilee King all this month on India’s only classic Hindi movies channel – Zee Classic – and relive the ‘Timeless Movies. Timeless Moments’.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
