Movie Channels
Zee Classic celebrates the life and works of renowned Director Basu Chatterjee
MUMBAI: Over the past 100 years, Bollywood has made spectacular contributions to the world of art. Beautiful portrayal of human emotions, innovations in the technical aspects of cinematography, actors and musicians of unparalleled talent – India’s film industry has a lot to be proud of. Keeping the mood alive, Zee Classic, India’s only Hindi movie channel shows films from the classic era of Hindi cinema. The channel has taken a step forward to enthral the movie lovers with a robust line up of evergreen movies and experience the magic of the Golden era of Indian cinema.
Come March and the channel will screen works of Basu Chatterjee – one of the stalwarts of Hindi Cinema every Saturday from 1st March to 5th April 2014. Basu da, as he is lovingly referred to, is known for his light comical take on issues revolving around the lives of middle class families. The repertoire of his ‘middle-of-the-road’ films have catered to Indian sentiments of the time he came from and went on to be timeless classics which is enough to describe the legendary filmmaker.
The film festival – Khatti Meethi Life includes a line-up of movies such as the comedy drama Pasand Apni Apni, romantic comedy musicals follow with Laakhon Ki Baat, moving on to a funny tale of Four old men Shaukeen, the beautiful love story Baaton Baaton Mein and Chitchor. The festival comes to a close with Piya ka Ghar – a movie about the ups and downs of living in India’s city of dreams and Bollywood’s home – Mumbai.
Commenting on the channel’s endeavour, Mr. Akash Chawla, ZEEL Marketing Head, National Channels said, “Our film industry has grown manifold from where it started. There are new genres being explored and each artist comes with his/her own set of expertise and innovations. In the field of arts, looking back to one’s roots is always a great source of inspiration. The themes and plots from the golden era are relevant to this very day. Zee Classic believes that such great works of cinema should not go unnoticed and hence we have recreated that evergreen era for the viewers of today. We have a great lineup of some of the best works of Basu Da for the audience and we look forward to offering many such specials in the coming future.”
Flashbacks to good things of the past are a favourite for all movie buffs. With Zee Classic bringing you the best of one of Bollywood’s greatest movie-makers – this March is going to be a wonderful throwback. Here’s to Zee Classic standing true to the promise of bringing forth ‘Timeless Movies. Timeless Moments’ and many more movies from that unmatched era!
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
