Movie Channels
Zee Cinemalu celebrates its 2nd year anniversary
Zee Cinemalu, a full-time Telugu movie channel from Zee Entertainment Enterprises Limited (ZEEL), is completing yet another year of entertaining its Telugu Cinema lovers as the channel completes two years since its inception on 4th September 2016. Launched by Megastar Chiranjeevi unveiling the logo, Zee Cinemalu began its journey with ‘DilPai Super Hit’ as its brand line and became the first movie channel to have World Television Premieres among the movies channels, also introducing the concept of 7 Days – 7 Premieres,giving a fresh offering to movie lovers. With movies being the biggest entertainment in Telugu Television which contributes to 34% to the total TV viewership, Zee Cinemalu’s movie library strength lies in the movies for the younger generation and more of content driven titles. The channel managed to turn small-time movies (in theatre) big on Zee Cinemalu, some of which are, Mathangi, Idi MaaPrema Katha, Vasuki and London Babulu.
Zee Cinemalu entered as the 4th player in the Telugu movie channels space. Today, Zee Cinemalu has created a mark for itself in the Telugu film space and stands out for its varied offerings – World Television Premieres, Saturday Mega Movie, Friday Blockbuster, 9 Days 9 Blockbusters and many more!
Zee Cinemalu commenced with a bang with 122 GRPs & 22% genre share in Urban and was seen as the biggest launch of the decade. Despite the strong competition, Zee Cinemalu has won the hearts of many Telugu Cinema lovers in the last 2 years. Zee Cinemalu stood out as No.1 in Urban with185 GRPs &27.2% genre shareand No.1 in Hyderabad with 223 GRPs &30.7% genre sharefor 12 weeks (Wk23’18-Wk34’18 average)
Zee Cinemalu’s offering isn’t just limited to television but also has a movie website www.zeecinemalu.com with the latest of Tollywood updates, news, reviews, image gallery etc. for all the movie lovers. In 2017, the channel had ‘Zee Cinemalu Digital Awards’ for whichthere was a poll conducted on the website. With more than 1.2 Million votes, the poll was a big success and the winners were announced basis the results from the poll. With interesting movie updates, exclusive celebrity interviews and stories from Tollywood week on week, the website is moving from strength to strength and is building its base.
As of today, with its interesting mix of movie library, celeb interviews, audio launches of new films, movie website and its social media platforms, Zee Cinemalu caters to a wide variety of audiences whose interests lie in movies with its innovative content offering and has successfully occupied a special place in the Telugu audiences.
Commenting on the 2nd year anniversary, Anuradha Gudur, Business Head, Zee Telugu and Zee Cinemalu, “It has been a marvellous journey for Zee Cinemalu so far and we have had the opportunity to bring to the small screen some of the best movies that Tollywood has produced. There continues to be a lot of opportunities in the Telugu television market, and we believe we are just beginning to scrape the surface for our ardent viewers. On this special day, I would request our audiences to gear up and get ready for what Zee Cinemalu has in store in the new year.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
