Movie Channels
Zee Cinema to premiere romantic thriller ‘I’
MUMBAI: Zee Cinema is all geared up for the World Television Premiere of Shankar’s Magnum Opus ‘I’. A modern day love story of a man selflessly giving up his own dreams to fulfil those of his soul mate, ‘I’ starring National award winner Vikram and the emerging queen of Bollywood Amy Jackson will air on Saturday, 27 June at 8 pm.
Shot across exquisite locations in China, where no other Indian film has ever been, ‘I’ hosts stunning visual effects handled by Weta Workshop that helmed mega Hollywood movies like Avatar, Lord of the Rings and The Hobbit. With 2 and half years in the making ‘I’ was one of the most challenging films of Vikram’s career. The film exhibits him in four different looks where he had to undergo 3-4 hours of prosthetic make up to sport the look of a hunchback and a beast in the film. Inspired by his real life hero, Arnold Schwarzenegger, Vikram achieved a chiselled physic of a bodybuilder in the film and then went on to lose 30 kgs to portray a lean and fit model who falls head over heels in love with gorgeous model Diya played by Amy Jackson.
The film has broken many records and is the only film in the year to garner 300 Crores at the box office. It was also for the first time that the teaser of any Indian film hit 2 Million views in just 24 hours of its launch.
Zee Hndi Movie Channels deputy business head Ruchir Tiwari stated, “A masterpiece in the true sense, ‘I’ is the biggest blockbuster of 2015. Encapsulating the romance, mystery and thrill, the film is a complete family entertainer. At Zee Cinema, we stand true to our promise of delivering top notch ‘Movies.Masti.Magic’ experiences and with the World Television Premiere of ‘I’ we are fulfilling that commitment to our audiences.”
‘I’ also marks another successful collaboration of Shankar and musical genius AR Rehman. The film delivers a melodious and scintillating soundtrack completely in relevance to the film’s romantic theme.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
