Movie Channels
Zee Cinema presents Raaz Ya Aitraaz – Break-thru content
Mumbai, October 27, 2005: Zee Cinema, India’s no.2 Hindi mass channel, is all set to premiere the blockbuster film Aitraaz (Sunday, October 30, 2005 at 12:30 pm.) and promises to make the breaks as interesting as the movie. In a refereshing break from hackneyed break content, Zee Cinema will take a light-hearted look at relationships of some real-life couples in a specially produced segment ‘Raaz ya Aitraaz’ during the breaks of the movie, Aitraaz.
Three seemingly regular wives set their husbands up for a confrontation with a fictional ‘other woman’. The poor husbands have their jobs cut-out trying to prove their innocence. Watch as the sparks fly between the couples with the ‘other woman’ chipping in for good measure.
Speaking on Raaz Ya Aitraaz, Venugopal Iyengar, Deputy Vice-President, Marketing, Zee Cinema said, “Raaz Ya Aitraaz, with its underlying humor perfectly complements the more serious issues of trust and faith explored in the movie, Aitraaz. For our audience, it’s a fun way of representing the Aitraaz theme in a real-life scenario and help the movie connect better. Though, we do wish to clarify that no husbands were hurt during the making of this film. We are only trying to live upto our promise – movies, masti, magic!”
Watch Aitraaz this Sunday and DON’T miss the breaks,
Raaz Ya Aitraaz during the premiere of
Aitraaz on Zee Cinema
Sunday, October 30, 2005 at 12:30 pm
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
