Movie Channels
Zee Cinema presents Raaz Ya Aitraaz – Break-thru content
Mumbai, October 27, 2005: Zee Cinema, India’s no.2 Hindi mass channel, is all set to premiere the blockbuster film Aitraaz (Sunday, October 30, 2005 at 12:30 pm.) and promises to make the breaks as interesting as the movie. In a refereshing break from hackneyed break content, Zee Cinema will take a light-hearted look at relationships of some real-life couples in a specially produced segment ‘Raaz ya Aitraaz’ during the breaks of the movie, Aitraaz.
Three seemingly regular wives set their husbands up for a confrontation with a fictional ‘other woman’. The poor husbands have their jobs cut-out trying to prove their innocence. Watch as the sparks fly between the couples with the ‘other woman’ chipping in for good measure.
Speaking on Raaz Ya Aitraaz, Venugopal Iyengar, Deputy Vice-President, Marketing, Zee Cinema said, “Raaz Ya Aitraaz, with its underlying humor perfectly complements the more serious issues of trust and faith explored in the movie, Aitraaz. For our audience, it’s a fun way of representing the Aitraaz theme in a real-life scenario and help the movie connect better. Though, we do wish to clarify that no husbands were hurt during the making of this film. We are only trying to live upto our promise – movies, masti, magic!”
Watch Aitraaz this Sunday and DON’T miss the breaks,
Raaz Ya Aitraaz during the premiere of
Aitraaz on Zee Cinema
Sunday, October 30, 2005 at 12:30 pm
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
