English Entertainment
Zee Café airs the finale episodes of ‘Rush Hour’ before the U.S.
MUMBAI: Who doesn’t like watching their favourite TV shows before everyone else? Isn’t it great to enjoy all the adventure before the World does? This Saturday, Zee Café is the perfect place to be to brighten up your weekend. The Indian fans of the most popular TV rebootRush Hour are in for a treat as the channel exclusively brings to you the final 5 episodes on 25th June, 7 PM onwards before the US.
In the concluding episodes, the audience will get to see more of fun, laughter and adventure with the hilarious duo – Lee and Carter. Join them as they embark on a journey to solve cases involving runaway prisoners, wicked gunmen, a mystery of a Hollywood actress and many more high profile cases.
Following a successful movie franchise, Zee Café gave its viewers a rare chance to experience the madness of Rush Hour in a completely new format starring Justin Hires and Jon Foo which premiered in April 2016. Centered on two crazy cops and their misadventures, Rush Hour TV reboot was also a high-stakes, action packed series much like the film which heads for a series finale now.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
