Movie Channels
ZEE Biskope Made a Clean Sweep at ACEF 10th Global Customer Engagement Awards
National, May 03, 2021: ZEE Biskope was launched in December 2019 with a promise to be the one-stop destination for every Bhojpuri movie lover. Leaving no stones unturned towards providing them the very best of Bhojpuri entertainment, ZEE Biskope has been a game-changer in the category which enhanced viewer experience through curated offerings and campaigns that go beyond the realm of cinema. ZEE Biskope’s marketing strategy is based on novelty and connectivity. Since launch, the channel has been continuously creating new windows for the younger audience to participate and celebrate in Bhojpuriyat. Viewer engagement has always been a conscious pillar of the brand serving Bhojpuri entertainment in an authentic, consumer led space with innovation at its core. The same has been applauded at various Marketing Award forums. The channel added another feather to its cap by winning 13 metals (8 Gold, 3 Silver and 2 Bronze) at the recently held 10th ACEF Global Customer Engagement Awards. Having set an unprecedented milestone, an industry first, ZEE Biskope has been able to bring to the Bhojpuri entertainment space the much-deserved recognition that was long due.
The channel targets the younger audience who are high energy innovation seekers. Content innovation catches their attention and ZEE Biskope has been at the forefront of it. The humungous participation of viewers in each of the initiatives is an evidence to that. While campaigns like Talent Camera Action &Kamariya Kare Hip Hop gave the viewers a platform to showcase their talents and earn fame, tech innovations like Emoji Lahariya & Labhlitis Messiah touched their hearts giving the young viewers novelty in a way they would enjoy most on social. While Birthday Lahariya gave them an opportunity to win ZEE Biskope anniversary edition goodies, Litti Chokha Diwas made them celebrate the best moments of enjoying their favourite cuisine. Each one of these category first initiatives provided them with an opportunity to feature on the channel and thereby get closer to the brand feeling the ‘apnapan’. Staying true to its values and ethos of ‘customer first’, the channel has delivered appealing engagement formats to prove its mettle and bring the well-deserved honor home. The channel will continue to bring many such initiatives even this year.
On the win, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL)said, “It’s encouraging to see that our passion to bring alive the vibrant Bhojpuri culture through our hyperlocal offerings is being recognized in such an esteemed forum. Thank you ACEF for awarding ZEE Biskope with 13 metals including the Most Admired Television Channel for Customer Engagement Award.”
Speaking about the massive win, Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “This award is an endorsement of what we believe in ZEEL at being native to the region that we cater to and also of our firm conviction about Bhojpuri deserving the stature that is due to it. Power to Bhojpuri. Power to ZEE Biskope.”
The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
