GECs
Zee announces the first edition of the ‘ZEE Cine-Lit Festival’
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) with a motto of “Vasudhaiva Kutumbakam” which means ‘The World is my Family’ is proud to announce the first edition of ‘ZEE Cine-Lit Festival’.
The festival is aimed not only at catering to movie goers who love the adaptation of books but to the ones who believe in watching quality cinema. The festival will showcase movies like 2 States, 3 Idiots, The Fault in our Stars and many others which are inspired from books. It will kick start from 21st Jan and will have 4 shows in a day till 25th Jan at INOX, Pink Square Mall, Raja Park, Jaipur.
Announcing the Zee Cine-Lit Festival, Roland Landers, Head Corporate Brand, ZEE, said, “We are delighted to bring to the ZEE Jaipur Literature Festival audiences, this Film Festival wherein we will show world-class collection of movies which are inspired by great books. ZEE has always believed in recognizing talent and rewarding them through various means. This will give a platform to all the movie lovers to watch their favorite movies under one umbrella.
He also added “With every edition, the idea is to make the festival bigger and better. It will be hosted in other cities by next year. This will not only inspire the authors to come up with unique stories which can later be made into movies to reach a wider audience but also open up more windows for production houses to choose better scripts for adaptation.”
Not only this, movie buffs will get a chance to win some of their favorite books from Roli Books and also well-crafted bags from La Volsa everyday through the online contests starting from 20th Jan. Movie goers will also get special discounts at Pink Square Mall food court outlets after showing their tickets.
The Hindi movies to be shown in Zee Cine Lit Festival are: 3 Idiots, Kai Po Che, 7 Khoon Maaf, Aaisha and 2 States. The movies movies that will be screened are Edge of Tomorrow, The Avengers, Iron Man 3, Captain America – The First Avenger, The Giver, Slumdog Millionaire and The Fault In Our Stars.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
