Movie Channels
ZEE 24 Kalak Leads Gujarati News Genre
The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such times in Gujarat, one news channel – ZEE 24 Kalak has been the go-to channel for Gujarati viewers.
As per the Broadcast Audience Research Council (BARC), ZEE 24 Kalak has been the market leader in Gujarati News Genre in Week 29’20 with 18.4% share. For the first time, ZEE 24 Kalak has left behind the long-time leaders ABP Asmita and TV9 Gujarati that too with a double lead, both in Share% and ATSV. ZEE 24 Kalak is now the front runner for Gujarati news.
ZEE 24 Kalak has always been one of the fastest-growing news channels, with a very strong presence all across Gujarat. The brand message of ZEE 24 Kalak is – અમે સાંભળીએ તમારી વાત (We understand your point) and it has always acted as a Voice of common people residing in Gujarat by taking up several issues and bringing them to the notice of concerned authorities. It is a channel about positivity & credibility and its continuous efforts to bring forward authentic and unbiased news to its viewers are showing positive results. ZEE 24 Kalak has conducted several intellectual properties since last year under the umbrella Mahasanman where it recognises the effort of people in various sectors. Some of the successful events were Shakti Mahasanman, an event recognizing efforts of women from different fields on Women’s Day, Arogya Mahasanman where people from health sector were recognised for their undying efforts and finally Mahasanman, where entrepreneurs of Gujarat were recognized for their contribution to state’s economy.
Speaking on this occasion CEO, Mr. Purushottam Vaishnava said, “ZEE 24 Kalak is our niche offering for the Gujarati news genre. In March-end, our channel was at number 6 in the Gujarati market. In just 5 months we have been able to make a complete turnaround and reach the top. The credit goes to our dedicated team which has worked exceptionally well and to our viewers without whose trust we could not have achieved this.”
Thanking the viewers for their trust, Channel Editor, Mr. Dixit Soni said, “If you are present at the grass-root level, if you are present amidst the citizenry and become the voice for their struggles, your success is guaranteed. In these difficult times in Gujarat, ZEE 24 Kalak team has worked hard to fulfill the expectations of their viewers and in turn, the viewers have rewarded us with their faith.”
Executive Cluster Head- Sales, Mr. Manoj Jagyasi said, “News dynamics have completely changed in the last few months and now this industry demands to keep up with this transformation. To survive and specially to be the leader, the channel needs to be relevant, fast and credible in terms of the content delivery to our viewers and that is the mantra being followed by ZEE 24 Kalak. Also being a regional news channel it gives advertisers advantage of focused targeting and also with customer first approach we’ve managed to build long partnership with all leading brands across verticals.”
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Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
