Movie Channels
ZEE 24 Kalak Leads Gujarati News Genre
The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such times in Gujarat, one news channel – ZEE 24 Kalak has been the go-to channel for Gujarati viewers.
As per the Broadcast Audience Research Council (BARC), ZEE 24 Kalak has been the market leader in Gujarati News Genre in Week 29’20 with 18.4% share. For the first time, ZEE 24 Kalak has left behind the long-time leaders ABP Asmita and TV9 Gujarati that too with a double lead, both in Share% and ATSV. ZEE 24 Kalak is now the front runner for Gujarati news.
ZEE 24 Kalak has always been one of the fastest-growing news channels, with a very strong presence all across Gujarat. The brand message of ZEE 24 Kalak is – અમે સાંભળીએ તમારી વાત (We understand your point) and it has always acted as a Voice of common people residing in Gujarat by taking up several issues and bringing them to the notice of concerned authorities. It is a channel about positivity & credibility and its continuous efforts to bring forward authentic and unbiased news to its viewers are showing positive results. ZEE 24 Kalak has conducted several intellectual properties since last year under the umbrella Mahasanman where it recognises the effort of people in various sectors. Some of the successful events were Shakti Mahasanman, an event recognizing efforts of women from different fields on Women’s Day, Arogya Mahasanman where people from health sector were recognised for their undying efforts and finally Mahasanman, where entrepreneurs of Gujarat were recognized for their contribution to state’s economy.
Speaking on this occasion CEO, Mr. Purushottam Vaishnava said, “ZEE 24 Kalak is our niche offering for the Gujarati news genre. In March-end, our channel was at number 6 in the Gujarati market. In just 5 months we have been able to make a complete turnaround and reach the top. The credit goes to our dedicated team which has worked exceptionally well and to our viewers without whose trust we could not have achieved this.”
Thanking the viewers for their trust, Channel Editor, Mr. Dixit Soni said, “If you are present at the grass-root level, if you are present amidst the citizenry and become the voice for their struggles, your success is guaranteed. In these difficult times in Gujarat, ZEE 24 Kalak team has worked hard to fulfill the expectations of their viewers and in turn, the viewers have rewarded us with their faith.”
Executive Cluster Head- Sales, Mr. Manoj Jagyasi said, “News dynamics have completely changed in the last few months and now this industry demands to keep up with this transformation. To survive and specially to be the leader, the channel needs to be relevant, fast and credible in terms of the content delivery to our viewers and that is the mantra being followed by ZEE 24 Kalak. Also being a regional news channel it gives advertisers advantage of focused targeting and also with customer first approach we’ve managed to build long partnership with all leading brands across verticals.”
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Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
