News Broadcasting
Yes! I am the change Film Festival
The city of movies and films is all geared for a unique cinematic experience with YES! i am the Change – Film Festival for Social Transformation. The inaugural edition of the two-day festival organised by YES FOUNDATION, the social development arm of YES BANK will be held in Mumbai on 2nd and 3rd October 2013 at the Hall of Culture, Nehru Centre, Worli.
Come, learn the nuances of filmmaking, script writing as well as being able to see Social needs around you, from a ‘filmmaker’s Lens through thought provoking workshops by eminent personalities!
YES! i am the Change is a nationwide film-making competition that aims to provide the youth of our nation, a platform to contribute to India’s social development through filmmaking. The initiative has successfully mobilised over 500 teams comprising 2100 citizen filmmakers, who have made short-films of up to 5 minutes duration in just 101 hours on NGOs, everyday heroes and social causes.
A prescreened and selected 60 best films from the project will be screened at the Two Day Film Festival with an aim to create awareness and engagement with social causes.
Eminent personalities like Shaheen Mistry, Prahalad Kakkar, Kailash Surendranath, Harish Iyer, among others have been mentors to the project and would speak and interact with youth at the festival.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
