News Broadcasting
Westland Ltd Launched Author Aditi Kumar Mathurs Book Titled Soldier & Spice
MUMBAI: Leading publication house, Westland Ltd launched Aditi Kumar Mathur’s debut novel “Soldier & Spice- An Army Wife’s Life” today at Olive Bar & Kitchen, Bandra today.
In conversation with the author at the launch was actor and activist Gul Panag, who also interacted with the other attendees and media. Much like the protagonist in the book, Aditi regaled her audience with hilarious anecdotes of real life situations that she encountered as a newly-wed army wife.
Categorized under the Genre of fiction the Release Type is Original, priced at Rs 250, it features a Binding Paperback. Imprinted by Westland Ltd it runs with a Page Extent of 264 pp.
About The Book- For Pia, regular life is a thing of the past. She is now an Army wife. From ‘just Pia’ to an Aunty, a memsaab and – her favourite words in the whole wide world – Mrs Pia Arjun Mehra. At twenty-six, Pia finds herself having to suddenly be more ‘lady-like’; focus on themed ladies’ meets, high teas and welfare functions; and deal with long (unexpected) separations from her husband, extraordinary challenges, a little heartache, and, well, growing up.
In the mysterious and grand world of Army wives, Pia learns that walking in high heels is okay as long as you don’t trip on combat boots. She learns that ‘civil’ is also a noun, that JCO and GOC are (very!) different, that snacks are ‘shown’ and WTF is better explained as Whiskey Tango Foxtrot. Yes, it really is a new world!
Let this quirky, hilarious story of the first year of Pia’s Army-wife life show you that the spice to a soldier’s life is most definitely his better, very strong, bloody extremely elegant, never-cussing, witty, warm and passionate half, his Army wife.
About The Author- Aditi Mathur Kumar was born on February 14th and since then it has all been awkward for her. A book-hoarder, an ex-advertising girl, a once-upon-a-time blogger, a fanatical Army wife and a real-life social person, Aditi has now decided to write more. So far, so good.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
