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Vote! Because you must
MUMBAI: For every Indian citizen, who is escaping the power to use their own weapon for change, ET NOW India’s #1 Stocks and Business News channel has launched an election special initiative by Brand Equity called ‘Vote, India! with an intent to mobilize voters to cast their franchise.
Under the initiative, three impactful TV films (created by India’s finest advertising agencies – McCann Erickson, Publicis and Leo Burnett) urging India to cast their vote, are now up in the race to be Voted as the Best one.
Practicing democracy to the last bit, the best TV film will be adjudged basis people’s votes; all one needs to do is to log onto the ET NOWs Brand Equity FB page on www.facebook.com/brandequity and cast their vote for the campaign they deem as most effective on or before 1st April.
Along with, the films will be judged by a panel of esteemed jury comprising Akshay Raut, Director General, Election commission of India, Milind Deora – Minister of State Ministry of Communications and Information Technology (India), Anupam Kher – Actor, Amitabh Kant –Secretary, Dept of Policy & Promotion & Piyush Pandey, Executive Chairman & National Creative Director Ogilvy & Mather India.
Hosted by Sonali Krishna, the election special Brand Equity episode, announcing the winning Film will feature on Wednesday, April 02 at 10.30 pm followed by repeats on Saturday 2.30 pm & Sunday at 11 am.
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UDF poised to return to power in Kerala, says Manorama-CVoter survey
Massive opinion poll projects shift in Kerala politics ahead of 2026 Assembly elections.
MUMBAI: The winds of change appear to be blowing through Kerala’s political landscape and this time, they seem to favour the United Democratic Front. A comprehensive mega opinion survey conducted by Manorama News in partnership with CVoter projects a potential comeback for the UDF in the upcoming Kerala Legislative Assembly Elections 2026. The survey, covering all 140 constituencies with a massive sample size of nearly 90,000 respondents, predicts the UDF could win between 69 and 81 seats.
The ruling Left Democratic Front (LDF) is expected to secure 57 to 69 seats, a significant drop from the 99 seats it won in the 2021 elections. This would mean the LDF losing 30 to 42 of its sitting seats. Meanwhile, the National Democratic Alliance (NDA), which drew a blank in 2021, is projected to open its account with 1 to 5 seats.
Region-wise, the UDF is expected to make strong gains in Malabar, winning 25 to 34 out of 48 seats, and in Central Kerala, where it could bag 29 to 33 out of 53 seats. In South Kerala, the LDF is likely to retain an edge with 21 to 25 seats, while the UDF may improve to 12 to 16 seats. The NDA could pick up 1 to 3 seats in the southern region.
The survey was conducted between 14 and 26 March 2026, with additional tracker and snap polls carried out from December 2025 to March 2026. A total of 89,693 respondents participated, ensuring representation across all demographics and social segments.
Manorama News has a strong track record of accuracy, with its previous projections closely matching the actual results of the 2019 and 2024 Lok Sabha elections as well as the 2021 Kerala Assembly polls.
In Kerala’s famously fierce political battles, this survey suggests the pendulum may be swinging back. Whether the final verdict matches these numbers or throws up another surprise, one thing is clear, the 2026 Assembly elections are shaping up to be one of the most keenly watched contests in the state’s history.
