News Broadcasting
Vote! Because you must
MUMBAI: For every Indian citizen, who is escaping the power to use their own weapon for change, ET NOW India’s #1 Stocks and Business News channel has launched an election special initiative by Brand Equity called ‘Vote, India! with an intent to mobilize voters to cast their franchise.
Under the initiative, three impactful TV films (created by India’s finest advertising agencies – McCann Erickson, Publicis and Leo Burnett) urging India to cast their vote, are now up in the race to be Voted as the Best one.
Practicing democracy to the last bit, the best TV film will be adjudged basis people’s votes; all one needs to do is to log onto the ET NOWs Brand Equity FB page on www.facebook.com/brandequity and cast their vote for the campaign they deem as most effective on or before 1st April.
Along with, the films will be judged by a panel of esteemed jury comprising Akshay Raut, Director General, Election commission of India, Milind Deora – Minister of State Ministry of Communications and Information Technology (India), Anupam Kher – Actor, Amitabh Kant –Secretary, Dept of Policy & Promotion & Piyush Pandey, Executive Chairman & National Creative Director Ogilvy & Mather India.
Hosted by Sonali Krishna, the election special Brand Equity episode, announcing the winning Film will feature on Wednesday, April 02 at 10.30 pm followed by repeats on Saturday 2.30 pm & Sunday at 11 am.
News Broadcasting
Uma Sudhir signs off from NDTV after 27 years
The executive editor shaped NDTV’s southern reportage for nearly three decades
NEW DELHI: Senior journalist Uma Sudhir has retired from NDTV, bringing to a close a 27-year association with the network.
Sudhir served as executive editor, heading NDTV’s south India editorial operations. Over nearly three decades, she emerged as one of the most recognisable faces of on-ground reporting from the region, with sustained coverage of politics, governance and social issues across Telangana and Andhra Pradesh.
At NDTV, Sudhir played a central role in strengthening regional journalism within national television news. Her reporting consistently connected local developments to the national conversation, ensuring stories from the field shaped policy debates beyond studio discussions. Known for her boots-on-the-ground approach, she came to represent a generation of reporters whose authority rested on fieldwork rather than prime-time punditry.
An award-winning journalist, Sudhir is a recipient of the Ramnath Goenka Excellence in Journalism Award and the Chameli Devi Jain Award. Her body of work has been widely recognised for its public-interest focus, spanning elections, governance, gender issues, rural distress, environmental reporting and social justice.
