News Broadcasting
Voice your opinion on IBN 7’s ‘Hindustan Ki Kasam’
MUMBAI : Embarked on the principles of Khabar, Har Keemat Par, IBN 7 will air a daily “public opinion” driven show, ‘Hindustan Ki Kasam’ at 6:30 pm. The show will discuss an identified topic of national interest with programming over a week. The show would be a true piece of INCLUSIVE JOURNALISM that would involve the people’s voice and participation at every stage.
‘Hindustan ki Kasam’ a reporter led show with representation across the country, will be a campaign based series which will serve as a platform for the Indian citizens to raise their voice and share their opinion. The feedback received from viewers across the country on the show will be featured on a daily capsule from Monday to Sunday at 6:30pm on IBN 7.
The topic for this week is ‘Dalit Ka Dard (Plight of the Dalit)’. In present day modern India, the state of millions of Dalits has not improved. In this weeklong campaign, IBN 7 will set ‘Chaupals’ and will have a panel of discussions comprising of Dalit leaders, social activists working for the fortification of Dalits, lawyers and many more discussing on the current status of Dalits in our country. The findings of the weeklong series will be summarized in Sunday’s episode pf Hindustan Ki Kasam at 6:30PM.
Portraying a vision for the show, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN & IBN 7 said, “Our expertise has always been in content and immediacy, as part of our broader strategy we want to focus on national issues that involves the common man. Thus we decided to produce Hindustan Ki Kasam, a show concentrating on various issues in the country, providing a fair vocalization platform for the people of India.”
“We strongly feel that issues like Plight of Dalits deserve attention. We believe in INCLUSIVE JOURNALISM and our aim has always been to air shows which involve common man. This show provides a platform to voice his opinions on subjects which matter to the nation. We are confident that viewers will appreciate this initiative.” added, Ashutosh, Managing Editor, IBN 7.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
