Kids
Viacom18 Consumer Products launches exciting back-to-school range
MUMBAI: Nickelodeon is all set to drive away the back-to-school blues as Viacom18 Consumer Products returns with their new range of exciting kids’ products. The range of products for school-going kids features famous Nicktoons – Dora the Explorer, Motu Patlu, Superkid Shiva and Peppa Pig. For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona.
Kids can eagerly look forward to a new term at school and to make this fun, Viacom18 Consumer Products is all set to kick start its new campaign #SchoolKiMasti under the brand Nickelodeon. The brand is geared up to take interactivity and engagement with their audience to a whole new level with their latest back-to-school product range. As a part of this campaign, Nickelodeon is all set to make school time “masti time” by bringing their favorite Nicktoons straight out of the television and Voot Kids app, making them a part of their daily lives by becoming their best friend and companion on multiple occasions.
The campaign is about how school is the reason behind this ‘masti’ season for kids all over the nation. The entertaining duo Motu Patlu and Dora the Explorer will be seen on school bags, pencil boxes, lunch boxes & water bottles, are available at kids’ favourite stores: Hamleys, Toys R Us, Big Bazaar, and Tupperware & Amazon. The campaign showcases the variation of the new range of back-to-school products and at the same time represents multiple styles for kids according to their preferences. The new collection includes fresh designs that reflect the passion and love for Nicktoons amongst children. From the colorful and vibrant Motu Patlu bags to impressive lunch boxes & water bottles by Dora to fun and stylish merchandise from FC Barcelona for pre-teens there is something for everyone.
Speaking about the launch for the upcoming season, Viacom18 Consumer Products and Integrated Network Solutions, Head, Saugato Bhowmik said, “It’s our constant endeavour at Viacom18 Consumer Products to understand the pulse of our young audiences. Given that the Nicktoons are extremely popular amongst children, our Back to School range helps in bringing alive the world of their favourite TV characters. Apart from our flagship brand: Dora the Explorer, Peppa Pig and FCB we have experienced remarkable success with huge offtakes of our back to school range and toys range”.
He further added, “We have also added a wide array of products in the Motu Patlu back-to-school range. We are hoping the kids will love our products as much as we love bringing the same to them”.
With a focus of making going to school even more fun, the Viacom18 Consumer Products back to school range of products are now available for consumers across key retail stores and e-commerce websites.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
