Music and Youth
VH1 ‘represents’ the youth with new college initiative
MUMBAI: Vh1 is all set to launch a robust campus connect program in over 19 cities with about 100 colleges titled as Vh1 Represent. The program which is an online and on-ground youth connect program will comprise of three major functions i.e. branding in colleges, tie up with youth events and college festivals and an influencer network which will act as the channel’s representation at these colleges.
Announcing the latest initiative by the channel, Viacom18 EVP & Head – English Entertainment Ferzad Palia asserted, Vh1’s core proposition has always been to get with it calling out the young & old to align with all things cool. The youth and their fast developing tastes have been synonymous to that proposition; they are go getters who want to be a part of everything that is trending.
With this college program we aim to identify such students and get them to be Vh1’s Voice on Campus. It’s a great extension of the channels on air philosophy & to engage with a vast majority of our target audience.
Vh1 Represent is a massive youth campus initiative that celebrates the spirit of youth across college campuses in India. The initiative encourages youngsters to showcase their talent and creativity, while giving them an interactive platform to create, connect and collaborate with each other. The platform will live 365 days through TV, web, mobile and social where content and experiences are curated with the college students.
Garnering a strong brand recall with multitude of activities like youth connect programs, partnerships with hangouts, college festivals & allied youth touch points, apart from television, Vh1 aims at an integrated approach towards entertainment. Aligning with this vision, Vh1 has launched this new project to give a platform to the voices of the young and engage with them more consistently. Vh1 Represent has a crew of 200 who help the brand co-create their core proposition’s translation on a day to day basis- Get With It!
Each element that has gone into building Vh1 represent involves an extensive thought process backing it up. The winners at this program will be gratified with channel merchandise ranging from t-shirts and headphones to concert and gig passes.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
