Applications
Vh1 goes mobile
MUMBAI: Vh1, India’s coolest destination for international entertainment, is set to step out of television sets and go mobile with the launch of Vh1 Mobile-app. Smartphone users now have the opportunity to tune-in to exciting international entertainmentas well as their favourite content from the channelwhile in transit.
The launch of Vh1 Mobile App makes the best of English entertainment and international content available for FREE on iOS,Android, Windows as well as Nokia X series, customized for both, mobile and tablet users.
TheVh1 mobile-app gives music-enthusiasts a chance to experience the awesomeness of Vh1 on the go by making videos and episodes of shows airing on the channel available on the website. Apart from music and videos, the mobile-app also links users to featured articles as well as live twitter feeds by their favourite artistes, making all important music-related information available on one page.
The mobile app will additionally provide information such as the best of gigs taking place around town, gripping Celebrity gossip, regular Entertainment news, VH1 top music charts and much more.
Announcing the Vh1 mobile app launch, Ferzad Palia, EVP & Head – English Entertainment, Viacom18 says, “The emergence of smartphones has revolutionized the way entertainment is consumed by viewers.With the launch of Vh1 Mobile-app, we aim to further engage with the youth on-the-move. This launch helps take the brand Vh1 a step ahead by offering the best of English entertainment through just one-touch on their screens.”
Commenting on the offering of Vh1 Mobile app, Rajneel, VP & Business Head – Digital Media, viacom18 says, “The launch of Vh1 Mobile App is a more effective way to connect with today’s screen-agers. This audience is constantly on-the-move and heavily dependent on technology. The mobile app is not restricted to being just an extension of the channel; Vh1 Mobile App offers the best of international content that is not even available on the channel. The app is designed to be user-friendly and is regularly refreshed ensuring users are offered updated content at all times.”
Known for offering the best of international music and entertainment, the launch of Vh1 mobile-app makes it convenient for all music-enthusiasts to carry their entertainment wherever they go!
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
