Music and Youth
Vh1 expands its advertiser outreach with Vh1 All Stars
MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.
Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”
Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.
Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
