News Broadcasting
Verizon Identifies Key Enterprise-Technology Trends for 2014
MUMBAI: Enterprise users will gain unprecedented control over their technology environment in 2014, according to Verizon Enterprise Solutions’ list of top enterprise technology trends for 2014. The new year will see a sharp focus on how enterprises and governments use technology to enhance the customer’s experience and enable innovation.
“We are experiencing the democratization of enterprise technology,” said David Small, Verizon Enterprise Solutions’ chief platform officer. “Mirroring what has happened in the consumer technology space, enterprise technology users look for services to be delivered on demand, to a time and place of their choosing, and in the way that they want. In 2014, enterprise success will be measured by how well organizations are able to use technology to meet user expectations and harness individual innovation.”
Here are the key trends Verizon believes will drive change for enterprises and government in 2014:
1. The Customer of One Comes of Age
The ability to tailor a customer’s experience to best meet personalized, individual needs will increasingly be a brand differentiator. In 2014, enterprises will refocus on customer touch points, recognizing that integrated omnichannel connections – across online, mobile, broadcast and in-store –can make customers feel valued at every step of the purchase and experience lifecycle. These integrated systems will be the key to opening up new routes to markets by enabling businesses to engage directly with the individual on demand, and build trusted connections to simplify transactions. Insight provided by big data analytics will create new, individualized marketing opportunities that will transform and focus the customer engagement model.
2. M2M ‘as a Service’ Simplifies Path to the Connected World
Ubiquitous4G LTE wireless service and the availability of machine-to-machine (M2M) solutions “as a service” – on demand, over the Internet and ready to use –coupled with strong security will overcome the issues that have previously prevented many organizations from fully embracing M2M. By leveraging third-party expertise, organizations will be able to quickly transform the conversations of intelligent endpoints into unprecedented insights – and unprecedented business opportunities. As M2M adoption accelerates, manufacturers, dealers and business partners will be able to realize the full potential of new revenue streams and increased operational efficiencies, while better meeting the needs of their customers.
3. The Shortage of Security Expertise Forces Changes to Cyber security Management
Continued targeted attacks and high-profile security breaches impel corporate boards of directors to demand substantial increases in security investments in 2014 – and rethinking of traditional approaches to cyber security management. As enterprises increasingly adopt mobility, big data, cloud and broadcast solutions, the complexity of effective cyber security programs far exceeds both the availability of human capital around the world and the capability of any one enterprise to execute alone. Enterprises will develop and execute hybrid cyber security-management models that combine an agile staff of in-house security-minded business experts with trusted managed security services across a broad range of capabilities such as identity management, security analytics and cyber intelligence, and governance, risk and compliance.
4. IT Decentralizes
Organizations embracing the new information technology world of cloud, mobility and M2M will see IT increasingly decentralized. IT will be core to every business function. As a result, IT will work more closely with individual business units and focus on developing tools for seamless process enablement that empowers employees and customers. The C-suite (e.g. CFO, CMO, COO), lines of business and staff functions will increasingly take the lead role in engaging and deploying in the cloud, because of the immediate deployment speed, flexibility, control and cost value they see in cloud, as well as advantages in big data analysis. IT will be integrated into financial performance planning, and the lines between the IT department and finance will continue to blur as technology becomes the valued enabler, rather than the end game.
5. Providers Add Gravity to the Cloud
In a world where mobile is the norm, and rich media content is a given, the cloud will come into its own as the only location where growing data volumes can be stored, accessed and analyzed on demand. In 2014, adding software and services to the cloud will be a key focus for cloud providers seeking to attract customers –adding gravity and encouraging user stickiness.
Integrated cloud offerings will increasingly enable mashups of fixed and mobile networks; systems, ideas and solutions; people and things; and intelligence and information. Providing systems and tools to transform these data into insights in the cloud and on demand will transform the customer experience.
Small concluded: “Verizon Enterprise Solutions brings together an unparalleled set of assets with the objective of driving open a connected world of opportunity for our clients. Whatever their industry or sector, in 2014 our clients will look to invest and innovate so they can more rapidly and securely deliver their products and services where, when, and how their users want them. Our focus is on offering powerful answers to business challenges by harnessing the power of our advanced technology platforms to deliver industry-specific solutions that unlock productivity and value for our clients, their customers and society.”
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
