News Broadcasting
Unleash the true power & beauty of Plasma – presenting the world’s first HD1080 42-inch Plasma
BANGALORE: Hitachi yet again marks its presence in High Definition with the latest pair of HD 1080 42-inch Plasma TVs. Made in Japan under the most stringent controls, these plasmas herald another achievement as superior technology takes the helm in providing the ultimate cinematic experience.
A mesmerizing experience begins way before you even switch them on. Sleek lines and luxurious finishing hug every inch of these stunners. Smooth surfacing is perfectly combined with subtly textured speaker grilles, all thanks to a minimalist approach in design that lends an understated persona, perfect for the discerning.
Like their predecessor, these units boast the world’s highest resolution of 1,024 x 1,080 pixels 42V Plasma TVs . HD panels within eliminates distortion from panel limits and transmits a clear and crisp image, giving you an absolute 16:9 wide-screen experience.
* applicable to 42PD9800TA only.
Product Brief Information:
Model Numbers of HD 1080 42-inch Plasma: 42PD9800TA and 42PD9500TA
Availability: All authorized dealers
Website: www.hitachiconsumer.com.sg
MRP of 42PD9800TA: Rs.170,000
MRP of 42PD9500TA: Rs.135,000
For even better results, the Picture Master HD II Image Processing Unit digitally processes each image for maximum sharpness and colour reproduction. By predicting image motion, this ‘thinking’ innovation reproduces realistic motion with optimal effect, eliminating the jagged edges normally found on action sequences.
To complete the picture, a 3-Dimension Colour Management independently processes red, green and blue along with colour contrast for the most natural-looking skin tone and vibrancy. The Advanced Dynamic Contrast feature analyses and adjusts images to the most favourable contrast ratio, giving true distinction between peak and depth. And an increased range of red colour reproduction and enhanced green phosphor produces the highest colour range in the industry.
Now, with an enhanced contrast ratio of 10,000:1, you get intensified shades and highlights for even sharper images. This is coupled with the World’s Highest Luminance of peak brightness of 1,400cd/m2 .
And by including the Twin High Definition Multimedia Interface (HDMI) for high definition playback, the end result leaves the viewer breathless.
The Hitachi HD 1080 plasma TVs present a true aural spectacle to complete the whole visual grandeur. The 3D surround sound is encased within the 36W and 6 micro-speakers. The digital amplifier incorporates subwoofer output terminals with SRS Wow for purity and sheer power. So, no matter where you place your Hitachi plasma, the acoustics can still be indulged from any direction.
At the push of a button, the cinematic appeal of the Hitachi HD 1080 plasma can be enjoyed from different angles as it rotates* at 30° from either the left or right side. Seamless integration with other digital imaging devices is also evident in their SD memory card slot * and USB connection port*. So you can watch your digital photos or videos directly on-screen, making them delightful complements to portable digital imaging devices. Now, with the 1,000 pages Teletext feature, the Hitachi Plasma puts you in touch with the world.
Harnessing original technology for dramatic results, the Hitachi HD 1080 plasmas embrace High Definition with uncompromising brilliance. Prepare to be engaged again. And it’s only with Hitachi.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
