Music and Youth
TRILLER HELPS INDIAN ARTISTS WIN BIG AT GLOBAL BILLBOARD CHARTS
Following the Billboard & Triller Partnership on Best Weekly Triller Charts in the US & Worldwide, Triller has helped Indian artists such as Armaan Malik, Diljit Dosanjh, and Tesher cross global shores by using their popular photo and video sharing platform to launch their latest tracks and consequently attain international milestones. Triller’s impact in providing Indian artists with a worldwide platform is apparent. All three continue to dominate Billboard’s Top Triller Global Charts, alongside A R Rahman’s Dil Bechara, for 4 weeks running; whilst building a combined viewership of over 97 M+ worldwide views for these song launches on the app.
As global chart watchers will now notice, this is an iconic move for India and its artists. Triller has leveled the playing field by enabling multiple multilingual Indian artists to, for the first time ever, simultaneously and persistently feature on a globally reputed list alongside tracks by other multinational platinum artists such as DJ Khaled and Drake, Cardi B, Miley Cyrus, and Post Malone amongst others.
This is deeply significant, as just a few years ago, Indian musicians making it big internationally seemed like a distant dream. Triller has offered India what no other app could thus far – increased democratization in the discovery of its music across global shores, by helping homegrown talent bypass traditional gatekeeping and earn some long-overdue recognition overseas. With Triller, musicians have not only found a staging ground for hits but a home to launch full-fledged, international careers.
“Triller’s top priority will always remain the music industry. We are making landmark strides, as this will be the very first time when streaming will finally benefit all concerned, be it labels, musicians or publishers. Our obsession with artist-centric growth will directly help artists cement their places on billboard charts by engaging with a new enthusiastic audience that will in turn elevate their streaming counts” mentions Raj Mishra, Head of Triller, India.
“We feel deeply invested in sharing the amazing talent that India has, with the rest of the world” says Bobby Sarnevesht, Executive Chairman, Triller. “We have recently announced a long-term exclusive partnership with JioSaavn to create a collaborative, cross-channel stream that will deepen our Indian user base’s engagement with their favorite music for both our popular services. This association is our step forward in glocalizing Indian artists.”
The app has unlocked the secrets to social streaming, by closing the loop between viral videos and music streams. It enables artists to stream full-length songs within the app while receiving full streaming credit when a video goes viral – a development so lucrative, it is bound to attract more desi talent.
It is no wonder then that Triller has seen a monumental surge in downloads and gained millions of users organically in the very first few weeks of entering the Indian market, overtaking other music discovery giants in the process to become one of the most downloaded apps in the world. Triller’s envious list of International investors and strategic partners worldwide, thus, already includes artists such as Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Juice WRLD, Young Thug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul, and Troy Cartner, among others. The app’s network is steadily encouraging a new cultural wave that aids native talent to find galleries across shores.
Singer-songwriter Armaan Malik’s #next2mechallenge based on his new hit song ‘next 2 me’ was uploaded on Triller in early July 2020 and has garnered over 48M views on the app to date. "The past few months have been tough for everyone, especially for those who are away from their loved ones. With 'next 2 me' I wanted to capture that feeling of missing someone but in a light-hearted and hopeful manner. I believed that the listeners would relate to it and it was heartwarming to see how so many people have made the #next2mechallenge on Triller their own in various ways with the videos they’ve put out,” he says.
The Young Shahrukh by Tesher video was first uploaded on Triller on Aug 14, already boasting 11.5M views till date. An excited Tesher mentions, "Seeing my debut original single go viral and hit millions of views and streams is a special moment. For a new talent as myself, it's promising to be discovered by a Major – Sony Music, India through my song Young Shahrukh. I'd like to thank everyone who supported the song and helped make this feat a reality. My tracks tend to blend cultures together to express how, even though spread across the globe, music is one language that brings everyone together. Triller allows me to reach that global audience that is able to appreciate this.”
Global sensation Diljit Dosanjh has also recently touched #1, with his Triller video on G.O.A.T. garnering over 26 M views since this July.
Released by Sony Music Entertainment, A. R. Rahman's 'Dil Bechara' has also been on the chart for 4 weeks (and running) with over 10.8 M views on Triller. "Our aim has always been to release music that has impact and pushes boundaries for our diverse group of artists. We are so pleased that with platforms such as Triller, our voice is further amplified" mentions Rajat Kakar, Managing Director, Sony Music Entertainment India.
With over 250 M+ worldwide downloads, Triller was ranked as the #1 App in all categories in the App Store, sharing credence in 50 countries including the United States, Australia, France, Great Britain, Italy, and more. Internationally, TRILLER already has licensing partnerships with the majority of the top studios, including Warner Music Group, Sony Music Entertainment, and Universal, allowing users to create content with an extensive catalog of music.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
