News Broadcasting
Transformers prime beast hunters returns to India only on Discovery kids
DELHI: Committed to offer a comprehensive viewing experience, Discovery Kids presents the new series- TRANSFORMERS PRIME BEAST HUNTERS, the global iconic series of all times. Probing adventure and enthralling action, the good and bad fights between Autobots and Decepticons is back on the channel to entertain millions of kids in India.
Starting October 13, TRANSFORMERS PRIME BEAST HUNTERS is a13-episodes long series and will be aired on Discovery Kids every day at 6 PM with repeat telecast at 3PM.
Speaking about the new series, Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “We at Discovery Kids are always excited to present innovative and engaging programmes for our kids audience. Bringing the iconic global series of Transformers to India was a thought through step towards reaching to a much larger children group of different age categories. And we are glad to get such overwhelming response. The new series, TRANSFORMERS PRIME BEAST HUNTERS is sure to create a new wave of excitement and adventure for all.”
TRANSFORMERS PRIME BEAST HUNTERS figures are the ultimate warriors in the ancient conflict between the Autobot and Decepticon robots. These mighty soldiers from the planet Cybertron have come to Earth to continue their epic battle, with Optimus Prime and the heroic Autobots fighting to protect our world from the tyranny of Megatron and his Decepticons. And now the savage Predacons have joined the fray, blasting all before them with an inferno of dragon fire.
The new programme is Discovery Kids’ innovative attempt to further ignite the imagination of kids with its splendid animation.
Know more about your favorite characters through the new series- TRANSFORMERS PRIME BEAST HUNTERS
Optimus- Leader of the Autobots
Optimus is the leader of the Autobots, a faction of heroic robots from the planet Cybertron who wage their battles to destroy the evil forces of the Decepticons, for control of their homeworld, and by extension, peace in the universe. The immensely kind and compassionate leader puts all his talent to use to improve the world around him, and has dedicated himself to the protection of all life, particularly the inhabitants of Earth; he will battle his foes with unyielding resolve to uphold this belief. In power and intelligence, Optimus Prime has no equal, known as one of the greatest heroes on both Cybertron and Earth.
Shockwave- The one-eyed Decepticon scientist
Shockwave is a Decepticon scientist. He takes damaged Decepticons and turns them into super-soldiers. He transforms into a sleek Cybertronian Jet to travel around to multiple areas to blast the Autobots. Although he is loyal to Megatron and serves as his second in command, Shockwave’s only true master is logic.
Ultra Magnus – The chief lieutenant of Optimus Prime
Ultra Magnus is the hammer-wielding commander of the Wreckers, and one of Optimus Prime’s closest lieutenants. He’s more than capable of whipping even the worst disarray into military discipline, though he can get rather hung-up on protocol.
Discovery Kids covers a variety of programming ranging from iconic global content like Transformers, The Amazing spiez, Dinofroz to multiple India-themed series like 1001 Nights, Sally Bollywood and Mystery Hunters India. Discovery Kids programming formats include highest-quality animation and engaging live action series under multiple genres.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
