News Broadcasting
TO THE NEW in association with IBN LIVE launches ‘Social Tracker 2014’
MUMBAI: With the increasingly integral role that social media is playing in political campaigning for the upcoming General Elections 2014, TO THE NEW, a social and mobile first digital services provider, in association with IBN Live has launched a real-time tracker that evaluates digital conversations. The ‘Social Tracker 2014’, is a dashboard collecting data based on research by ThoughtBuzz, the social media analytics’ arm of TO THE NEW that analyzes real-time conversations and emerging trends on social media.
The dashboard will track the top political personalities and political parties who are actively being discussed across social platforms, both of which will be updated on a daily as well as a weekly basis. Additionally, it will also track the sentiment around the top personalities and political parties highlighting the most positively and negatively discussed personalities and parties and share word clouds that will highlight the key sentiments that are dominating the digital platform. The dashboard will also showcase top cities from where conversations are originating.
The dashboard aims to analyze digital conversation from across various social platforms such as Twitter, blogs, news sites and forums and can be viewed on the IBN Live Website starting from Monday, March 24, 2014. Audiences will receive daily updates and insights on the buzz around political campaigning in the run up to the General Elections 2014.
Commenting on the tracker Irfan Khan, Marketing Head, TO THE NEW said, “Young Indians are inherently social and mobile first. As they are going to play a major role in upcoming Lok Sabha elections, Social Tracker 2014 will provide real-time glimpse into the opinions, concerns and sentiments of these voters.”
“There are truths in social media which conventional journalism cannot unearth. It’s very exciting to find hidden insights and report them to our readers” added Arunava Sinha, Head – IBNLive.com, Network 18 Group.
You can take a look at the Social Tracker 2014 dashboard here.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
