People
Times Now appoints Sujeet Mishra as marketing head
MUMBAI: Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.
In his role, Sujeet will lead the brand’s strategic planning and communication including new brand initiatives, consumer research, market development across ATL (above-the-line), BTL (below-the-line) and digital platforms. Based in Mumbai, Sujeet will report to Times Network executive vice president Vivek Srivastava
Commenting on the appointment, Srivastava said, “I’m delighted to welcome Sujeet to the Times Now team. His vast knowledge and strong capabilities in brand building, marketing communication will add tremendous value to our ambitious growth strategy in the English news segment.”
Speaking on his new role, Mishra said, “I’m extremely excited to lead the marketing mandate for a brand that stands for credibility and accuracy in reportage, a reflection of true journalism. I look forward to channelising my best efforts and strengths into creating impactful marketing campaigns and sustaining the leadership position of Times Now.”
With over 13 years of experience in marketing and brand communications, Mishra joins Times Now after a successful stint at ABP News Network where he was overseeing four news brands, managed IP events and played a pivotal role in the brand transition of the channel from Star News to ABP News. He is an alumnus of IIM Ahmedabad’s marketing executive development program.
People
Devika Prabhu joins Sony Pictures Networks India as business head – Hindi movies
Former Disney Star executive returns to SPNI to steer the network’s Hindi movie business
MUMBAI: Devika Prabhu is heading back to familiar turf. The veteran media executive has joined Sony Pictures Networks India (SPNI) as business head – Hindi movies, marking a return to the broadcaster where she began her early leadership journey.
Prabhu announced the move on LinkedIn, calling it both a new beginning and a homecoming. Earlier in her career, she spent several years at SPNI—then Multi Screen Media—working on strategic planning for Sony Entertainment Television.
The appointment brings to SPNI a media strategist with more than 25 years of experience across content, programming, brand strategy and platform growth. Most recently, Prabhu served at Disney Star as vice-president and business head – kids, youth and infotainment TV, where she led the Disney Kids and National Geographic portfolios following the Disney–Fox merger.
During her tenure, she oversaw a Rs 400-crore P&L while pushing digital expansion, partnerships and operational efficiencies. Earlier roles at Disney Star included leadership across programming, acquisitions, marketing and product strategy for multiple networks, including the UTV movie channels and youth brands.
Prabhu’s career has also spanned building cross-platform intellectual property, developing kids and family content ecosystems, and forging international format partnerships. She was closely involved in bringing global formats and franchises to Indian audiences and is widely credited with helping shape India’s anime fandom into a mainstream youth phenomenon.
At SPNI, she will now lead the Hindi movies business at a time when film channels are rethinking their role in a fragmented viewing landscape. With audiences discovering cinema across television, streaming and digital platforms, the challenge is not just programming films but reimagining how they reach viewers.
Prabhu believes movies still hold a unique cultural power, sparking conversations and creating shared moments long after the credits roll.
Now back where part of her journey began, she is set to write the next act, this time from the business seat of Hindi movie television. Lights, camera, strategy.
