Movie Channels
Thor, The God of Thunder himself will descend onto your screens this Diwali
9th October, 2014: It takes more than mere mortals to showcase the God of Thunder on the small screen. No wonder then that it’s Star Movies, the leading English movie channel of the country who’s introducing Thor: The Dark World on 19th October, 2014.
Star Movies always creates new benchmarks in movie marketing every time they showcase an epic film and this time they have captured the essence of mighty Thor in the best possible way. This Diwali, as Thor ensures that good wins over evil with his mighty hammer; Star Movies has ensured that you don’t miss Thor’s greatest source of power.
They have created a first-of-its-kind 3D art installation that will showcase the magic and brilliance of the Mjölnir – Thor’s Hammer. When you witness this three dimensional immersive and intimidating masterpiece make sure you watch your step, else you might just fall into an abyss.
This Diwali, darkness in the form ether may try to dampen our spirits, but Thor and Star Movies along with their followers will try to put an end to the evil and lighten up the day.
Facebook and Twitter campaigns using #ThorOnStarMoies will give its followers a chance to win exclusive Thor merchandise every day leading up to the premiere.
To ensure that the God of Thunder gets a loud welcome as he flies down to earth, there will be special messaging on Jet Airways & PVR Cinemas as a part of the integrated promotional campaign.
Star Movies has also partnered with the leading chain of Gold’s Gym for the Thor Try-outs – the ultimate competition of strength and endurance across Mumbai, Delhi, Pune and Bangalore. After all, even the mighty Thor might need back-up.
On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “Diwali is one of the most awaited festive seasons in India. So what better way to welcome the onset of Diwali on Star Movies than to showcase one of the biggest Hollywood blockbusters of 2013 – Thor: The Dark World on 19th Oct. The movie had a worldwide collection of more than $644 million and is a visual treat to our viewers. As always, at Star Movies we want to immerse our viewers in a holistic movie screening experience.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
