Kids
This October, Nickelodeon urges you to STAND UP! BE HEARD!
MUMBAI: A study done by Punjab University’s department of psychology, stated that a staggering 77 percent of school children in India reported being a victim of online or offline bullying, compared to 50 percent in the UK and 65 percent in France. Children being bullied in their formative years is a very grave issue that often tends to affect their mental health. If left unattended, the effects can damage the overall abilities of the child for the rest of his/ her life. October being the Anti Bullying month, Nickelodeon under its ‘Together for Good’ campaign will spread awareness about the issue of bullying in schools. It will educate people about what constitutes bullying and what action kids should take to avoid the same.
With the help of its digital and social media reach, the channel aims to encourage children to speak up and talk to their parents or mentors if they were or are being bullied. The campaign is curated with interactive pictures where Superkid-Shiva champions how to stand up against bullying in different environments. Daaduji – our newest IP also gives out lessons of how bullying can be curbed and creating a safe environment for kids.
The ‘Together For Good’ campaign was introduced earlier this year with the thought of ‘Say No to Fear and Yes to Safety’, reaching out to 40 million viewers with friendly yet informative videos. This initiative has received heaps of praises from the media fraternity, industry honchos, Bollywood and TV celebrities who’ve also spoken against bullying and promoting child safety.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
