GECs
Their story begins when it ends – COLORS launches the unique love story, Bepannaah
MUMBAI: After the stupendous success of its love stories, Tu Aashiquii and Ishq Mein Marjawan, COLORS will now be adding a new shade of love with its unique offering – Bepannaah. A love story unlike any other, this romantic drama tells the impossible tale of two strangers brought together by a mysterious accident that shakes the very roots of their foundation. They say once bitten, twice shy – for Aditya and Zoya, love betrayed them the first time around, will they learn to fall in love again? With the perfect amalgamation of romance, drama and mystery – this riveting plot features some of the most loved faces of Indian Television with Jennifer Winget as Zoya, Harshad Chopda as Aditya, Sehban Azim as Yash (Zoya’s Husband) and Namita Dubey essaying the role of Pooja (Aditya’s Wife). Produced by Cinevistaas, Bepannaah will premiere on March 19, 2018 and will air every Monday to Friday at 9pm.
Talking about this development, COLORS – Programming Head, Manisha Sharma said, “Bepannaah is a story about love and betrayal that changes two peoples’ lives forever. The need to know what happened that night is what will keep our main protagonists and story moving very interestingly. We hope the chemistry between our lead characters and the twist that surrounds them will keep the viewers hooked on to the show.”
Sunil Mehta from Cinevistaas Ltd. further added saying, “BEPANNAAH comes across as a Breath of Fresh Air, that differentiates it from the common denominator of storytelling that the audience has been catered and made used to on prime time! A Path Breaker, that will hopefully Set Trends!!!”
Speaking about being a part of the anticipated show, Jennifer Winget who plays Zoya said, “The first time I heard the narration for the show, I had tears in my eyes; a show like Bepannaah comes your way rarely and I am ecstatic to be a part of it. My character Zoya is a sweet, polite young lady who has always led a very sheltered life and has always been dependent on the men in her life. How her life turns upside down in a flash is baffling to say the least. I’m having a blast shooting with Harshad and Sehban. I’m sure viewers will love our chemistry.”
Harshad Chopda who essays the character of Aditya says, “I am returning to television after a hiatus and I was consciously waiting to pick the right story. Bepannaah’s core concept and my director Aniruddha Sir and DOP Deepak Sir were the major influencers in this case; Jennifer and I hit off as soon as we met. I’m sure it will be exciting for the audience to see us together onscreen.”
Sehban Azim who plays Zoya’s husband- Yash on the show said, “Bepannaah is a show that has been in the making for a while now. The detailing for every character, be it the look, the dialogues, the treatment – all of it has been given close attention to and its brilliance shows in every scene we do. I cannot thank the channel and the creators of the show enough, for making me a part of this stunning piece of fiction”.
Namita Dubey, who plays Aditya’s wife Pooja in the show said, “We are working with the best team on television today – both in front of the camera and behind it. The audience’s response to the promo has been great and I hope and pray that it gets better and bigger as the show progresses.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
